Toyota's Lexus brand wants to be seen as the luxury vehicle choice for younger consumers — or as Senior Manager of Advertising and Media Mia Phillips puts it, “it’s important for us to make sure that ...
Amidst this diversification, businesses are seeking new and effective ways to connect with multicultural audiences. While there isn’t a one-size-fits-all answer, advertisers should consider these (3) ...
“If you look at the population numbers, 40% of California is considered to be Hispanic, 40% of Texas is Hispanic, 26% of Florida is Hispanic. So my question to a lot of my clients and companies is: ...
As the business place becomes increasingly diversified through international sales, the global distribution of products and the use of social media, it is becoming increasingly important for small ...
Mia Phillips, Toyota Director of Multicultural & Brand Strategy, spoke to the audience about the automaker’s evolving approach to marketing to the growing multicultural market. The automaker has ...
On April 19-20th 2002, Princeton’s Department of Sociology hosted a conference titled “Race/Ethnicity, Self/Culture, and Inequality.” Michèle Lamont (Sociology, Princeton University), the conference’s ...
Are you a print subscriber? Activate your account. By Phoebe Bain - 10 min 21 sec ago By Adrianne Pasquarelli - 10 min 21 sec ago 1 hour 10 min ago By Gillian Follett - 4 hours 10 min ago By Arvelisse ...
A unifying solution to the attack on Christopher Columbus as we re-examine history as a diverse community is to include Columbus statues and multicultural statues in shared spaces to show that our ...
Multicultural counseling is a type of psychotherapy that acknowledges that aspects of a person’s culture and identity influence their mental health. People in historically marginalized groups may feel ...
I am also the founder of Ally Counseling and Therapy, a multicultural and multilingual group practice (Mandarin/English/Japanese/Spanish). Contact me if you are ...