The NCAA’s landmark $2.77 billion settlement is changing college athletics by letting schools share revenue directly with ...

With all due respect to the unsigned free agents and trade candidates yet to be moved, the dust has mostly settled on the 2025 NBA offseason.

She signed a deal with the swoosh last year, and now it’s proving they see her as the future of its basketball division, as she’s reportedly set to be the face of the newest silhouette, the Nike G.T.

Hot off of presenting its special edition of the SNKRS Showcase, revealing over 20 upcoming sneakers, Nike Basketball has ...

Professional basketball is faster, more physical, and increasingly tactically sophisticated. Even the smallest foul can tilt ...

"She is highly motivated and her skill set is off the charts," Schaefer said. "Her court vision is elite and rare. Aaliyah ...

Explore the Bucks' surprising move in NBA Free Agency. Find out how they acquired Myles Turner and what it means for Giannis.

New Balance's new casual lifestyle sneaker, the 471, is standing on the soles of giants with a 1970s-inspired look and modern feel.

New Balance heralded Flagg's decision as and has already begun marketing the future face of its basketball division.

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their basketball lineup.