Discover 18 companies that quietly became marketing giants by building powerful brands, loyal customers, and lasting ...

This month: two Kansas City Chiefs stars fight over whether a steakhouse lawsuit belongs in New York, 7-Eleven accuses Nike ...

Black Friday in July is here, and Macy’s is joining the party with eye-catching deals on gifts from your favorite brands, ...

Shoppers often assume a higher price means better quality, even when the difference is mostly branding, familiarity, or ...

The players of one of Italy’s most successful clubs are a dream for any advertiser, even for websites offering a $50 sign up ...

In the United States, baseball is commonly referred to as the “Ball Game,” and its stadiums are called “Ball Parks.” While ...

For the world’s largest sportswear brands, the stakes are high in the biggest-ever World Cup and the market hosting it.

A civil-rights investigation, which grew out of a 26-page memo by a political appointee, provides a road map for the White ...

You still say some of these. Not because you remember the commercial. Because the phrase took hold sometime in the late 1980s ...

Charles R. Goulding and Preeti Sulibhavi look at how Beckham's global brand, the explosive growth of soccer in North America, ...

As the FIFA World Cup draws to a close, it’s time to assess which brands cut through. But the story is not all about Nike and ...

When University of Oregon junior Simeon Birnbaum set the collegiate record in the 1500 meters in April, he was wearing a green Nike singlet, with the image of the Oregon Duck emblazoned on the front, ...