As the PwP market has grown significantly in 2025, retailers are quickly learning that PwP has become a standard component in ...

Thirty years ago, John Leonard took a Pepsi TV ad he saw during the Super Bowl seriously: If he collected enough rewards ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

This task has become even easier this year.

Competitor airlines have long rewarded their most loyal customers with one-off upgrade certificates into lie-flat seats. And ...

The revamped loyalty program, Parker’s Rewards, uses a points-based system that allows rewards members to enter their phone ...

Add Yahoo as a preferred source to see more of our stories on Google. At a time when many travel loyalty programs are becoming less rewarding, Royal Caribbean Group is taking a different approach in ...

For decades, loyalty has been built around moments of indulgence: flights, hotels, aspirational redemptions, and premium upgrades. But as loyalty programs mature—and as everyday affordability becomes ...

Advance Auto Parts rolls out its Advance Rewards program with tiered rewards, added savings features and app integration.

The Starbucks Rewards program is getting a makeover including non-expiring rewards stars and Free Mod Mondays, with free ...