FRAMINGHAM, Mass.--(BUSINESS WIRE)--With value, savings, and ease at the forefront of customers’ shopping decisions, Staples is thrilled to offer a brand-new loyalty program: Easy Rewards. Designed in ...

Through the retailer's loyalty rewards program, every dollar a Kohl's shopper spends can earn them a 5% reward toward a future purchase. More than 30 million customers are enrolled in the Kohl's ...

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

In business, retaining customers is just as important, if not more so, than acquiring new ones. One highly effective strategy for fostering customer loyalty and ensuring repeat business is the ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...