The conversion funnel assumes customers progress through predictable stages—awareness, consideration, and purchase. In practice, modern journeys rarely follow such a path.

Reframing may break an emotional impasse, either within yourself or with another person. In my earlier post on values, I asked you to do some reframing when you analyzed differences over you and your ...

My ideal client has a desire to reach their potential. My practice is grounded on a values and strengths based approach to therapy. As a woman of color, cultural sensitivity remains an important ...