Orient takes a page from the Crown's playbook by revamping its best daily-wearing automatic watch with four vibrantly colored dials.

Shai Gilgeous-Alexander became an Audemars Piguet Friend of the Brand in February. In a new promo video, the Oklahoma City ...

Do you want the perfect travel watch that is not a Rolex Explorer II? ✓ See our top 5 alternatives from Grand Seiko, Tudor, and more! ✓ ...

After Rolex launched the Oyster Perpetual Sea-Dweller in 1967, there was indeed a long gap before the release of the ingenious Sky-Dweller in 2012.

The opening of Rolex's first duplex store and largest boutique in Thailand at One Bangkok reinforces the longstanding partnership between the Swiss brand and Cortina Watch, a leading retailer and ...

Many people think that mechanical watches are frozen in time. This is not true.”— Ron Gordon NEW YORK, NY, UNITED ...

Rolex sales increased 4 percent to about $14 billion in 2025 in a brand first, Morgan Stanley and LuxeConsult’s annual Swiss ...

It’s customary to give a gift to a teammate to use their jersey number, and Artemi Panarin is sticking to the tradition. The ...

In production since 1956, the Rolex Day-Date is an object of desire all over the world. Here's everything you need to know ...

America has fewer than 2,000 professional watchmakers. Rolex’s new Dallas school aims to fix that—and the demand for admission says a lot about the state of work in 2026.

With Watches and Wonders 2026 on the horizon, it's time to start speculating about what Rolex has in store for the ...