Short-form video platforms are engineered for intensity rather than duration—quick hits of content that encourage “just one ...

If you or your kids have spent too much time scrolling short-form videos during your holiday breaks, don't fret—you probably haven't suffered too much brain damage. Wait, was that even a question? the ...

Short-form videos like TikTok, Instagram Reels, and YouTube Shorts are everywhere. They're reshaping entertainment but they're also reshaping our brains. They’re fun, fast, and designed to grab our ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...