Once used primarily to store basic data like website links or contact information, QR codes have evolved into strategic tools driving digital transformation across industries. Through my consulting ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Scott Ruoti does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly 50 years ago, UPC barcodes changed the game for retailers everywhere, and now we’re ...

The QR code is having an extended moment, given that we’re all still wary of dealing with physical documents, touching surfaces, and generally interacting with the world at large. The switch to ...