The 2024-2030 plan lays out strategic goals and principles to help the health IT sector. Last week the ONC released a strategic plan that outlines health IT priorities with a focus on health equity ...

You’ve likely heard of account-based marketing (ABM) by now. You might be thinking about whether it’s a good fit for your organization or may already have an ABM strategy in place. Regardless of ...

How much time did you put into the title of your last blog post? If your answer was, "Not much" don't worry, you're not the only one. How much time did you put into the title of your last blog post?

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

When it comes to digital marketing, there are few techniques more widely used than the infographic. And when used effectively, they can provide a serious boost to any content marketing campaign. As ...