While technology enables brands to be with consumers 24/7, many of them are becoming disconnected from audiences’ cultural ...

A report from Horizon Sports & Experiences, shared exclusively with ADWEEK, reveals the importance of reaching casual and die ...

Down to Business with Asli Pelit takes you through the exciting, fast-paced (and sometimes confusing) corporate side of women ...

The company is focused on strategically combining its morning-focused brand, IHOP, with its evening-centric one, Applebee’s.

Gildan Activewear is buying the struggling HanesBrands for $2.2 billion in a deal that gives the basic apparel maker access ...

Shopify reports brands succeed by refreshing familiar products through new marketing strategies and targeting untapped demographics.

exchange4media is proud to celebrate and honour the outstanding achievements of PR agencies and brands by unveiling the Top ...

But in a calendar crammed with “days,” not every brand invitation is welcome. “Be real,” says N. Chandramouli, CEO of TRA ...

Gildan and HanesBrand announced a merger agreement with a focus to strengthen its business in basic apparel on Wednesday.

KALAMAZOO COUNTY, MI — A New York private equity firm has purchased a flavor producer based in Kalamazoo for an undisclosed ...

Social commerce is reshaping retail as small brands like Hair Anatomy use TikTok Shop to turn authentic livestreams into ...

Earlier in July, Nio reported a 17.5% year-over-year growth in deliveries for June. The Chinese electric-vehicle (EV) maker's ...