Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Another big indication that the waist line of culture right now aims low. Imagine you have an iPod mini, preferably metallic ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim looks ...

American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

Gap teams up with K-pop girl group KATSEYE for Fall 2025, reviving Low Rise denim and Long & Lean jeans with a nostalgic-meets-modern campaign.

GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash ...

Global girl group KATSEYE have gagged fans with an instantly iconic GAP jeans campaign, which fans are dubbing the “best ...

Addison Rae is the latest celebrity to throw her name into the denim craze sweeping Hollywood. Following Sydney Sweeney’s ...

With the new work, Gap is promoting the return of its Long & Lean jeans, an early 2000s customer favorite, as well as its full range of denim. It will also release a limited-edition Katseye logo ...