2015 will be the year of the beacon, as companies of all sorts begin deploying these Bluetooth nodes that (at a mininum) tell a smartphone precisely where it is so that an app can act on the specific ...

Apple released a device update weeks ago that made large improvements on existing iBeacon technology. The update allows devices to search for existing beacons without the application being open on the ...

If you visit one of the 28 Major League ballparks that have deployed beacons, your smartphone can guide you to your seat or give you a customized coupon to the team store. The Metropolitan Museum of ...

Retailers are going through one of the biggest shifts in consumer behavior. E-Commerce and in-store mobile usage are taking consumer expectations and shopping experiences to a whole new level. To ...