Before No.1 overall 2025 WNBA Draft pick Paige Bueckers makes her WNBA debut on Friday against the Minnesota Lynx, Gatorade ...

Despite suffering a season-ending ACL tear, USC basketball star JuJu Watkins has continued to expand her brand, landing a new ...

USC Trojans star JuJu Watkins continued to cement herself as one of the faces not only of college basketball but of women’s ...

JuJu Watkins may be sidelined due to injury, but she's making sure she stays in the spotlight. The USC Trojans star remains a fixture in the media, and her latest NIL (Name, Image, ...

USC star JuJu Watkins had her college basketball season cut short during the No. 1-seeded Trojans' NCAA Tournament second-round win against the Mississippi State Bulldogs on Mar.

USC Trojans women’s basketball guard JuJu Watkins has been making Name, Image, and Likeness (NIL) deals since she was a senior in high school. While it may be t ...

Even sidelined by injury, the USC star elevates her brand with a stylish new partnership that redefines the athlete lifestyle ...

USC Trojans basketball has their next massive NIL contract finalized. This time it's for men's basketball and prized ...

The NIL economy in college athletics has grown ... "Players like Caitlin Clark and JuJu Watkins aren't just athletes, they're compelling storytellers whose careers are closely followed from ...

(AP) — Dawn Staley sent JuJu Watkins a text as soon as she saw the ... "with cornering the market when it comes to NIL deals. She’s a business herself. And to see part of that not be a part ...