MSNBC to change its name to MS NOW and drop peacock logo
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Left-leaning cable channel MSNBC was derided on Monday for the worst rebrand since New Coke after announcing a name change to MS NOW.
MSNBC announced on Monday (August 18) that the network will be rebranded as My Source News Opinion World, or MS NOW, later this year as part of its separation from Comcast. The network will also be getting rid of its famous Peacock logo.
Reactions rolled out on the news that MSNBC is getting a new name, MS NOW, and a new logo that drops the peacock symbolism.
The rebranding — which stands for My Source for News, Opinion, and the World — comes as Comcast spins off several of its cable networks into a new company called Versant. The change will drop both the NBC name and the peacock logo from MSNBC 's branding.
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MSNBC Will Now Be Called MS NOW After Splitting Off from NBCUniversal. Here's What It Stands For
MSNBC is rebranding and changing its name amid its exit from NBCUniversal. In a company-wide memo on Aug. 18, Versant CEO Mark Lazarus revealed it will now be called MS NOW.
MSNBC will change its name to MS Now, for My Source News Opinion World, and unveil a new logo this year as part of the cable news channel’s spinoff from the Comcast-owned media company NBCUniversal. CNBC's Andrew Ross Sorkin joins Joe Scarborough to break the news.