Prebiotic sodas: What are they, and why are they everywhere?
Prebiotic sodas typically use the plant-based fiber inulin, often from agave or chicory root, according to Julia Zumpano, a ...
OBSESSED: Where does social capitalism draw the line?
‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Wavemaker strategist and self-confessed obsessive, ...
Vita Coco Claps Back at Poppi’s Super Bowl Vending Machine Stunt With a Low-Rent Pop-Up Event
Vita Coco has joined the Poppi pile on. In an obvious nod to the backlash following Poppi’s Super Bowl ad campaign, which ...
Mushrooms could make the flu less awful — here’s what to know
Mushrooms have been shown to slow cancer progression, lower blood pressure, improve insulin resistance, shield against brain ...