OBSESSED: Where does social capitalism draw the line?
‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Wavemaker strategist and self-confessed obsessive, ...
Vita Coco Claps Back at Poppi’s Super Bowl Vending Machine Stunt With a Low-Rent Pop-Up Event
After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...
Coca-Cola is Olipop’s and Poppi’s latest prebiotic soda competitor. But are ‘healthy’ sodas actually good for you?
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
Coca-Cola Just Launched a Prebiotic Soda. Here’s What RDs Say These Drinks Can—and Can’t—Do for Your Gut
Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
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Poppi faces backlash for influencer vending machines
Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...
Benzinga (Video) on MSN5d
Coca-Cola Enters Prebiotic Soda Market With Simply Pop, Challenging Olipop and Poppi
Coca-Cola is launching a prebiotic soda brand, Simply Pop, in late February, targeting West Coast and Southeast consumers.
Coca-Cola Just Launched a Prebiotic Soda to Take on Olipop and Poppi
Prebiotic sodas are all the rage right now, with brands such as Daytrip, Poppi, and Olipop dominating the market for “healthy ...
From Coca-Cola to local Canadian brewers, the prebiotic soda industry is booming. Here's why
Coca Cola is introducing a line of prebiotic sodas, marking the legacy company's first foray into the "functional" soft drink market led by upstarts Olipop and Poppi — and further tightening ...
Beverage5d
How will Coca-Cola’s prebiotic drink launch shake up the gut health soda category?
Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next ...
Coca-Cola launches Simply Pop to target US demand for prebiotic soda
The Coca-Cola Company has introduced its first prebiotic soda line, launching the Simply Pop brand in the US. Simply Pop, ...