Perspective - Advertising has a branding problem

If 2025 revealed anything, it is that advertising has a branding problem. The industry built to create and grow the world’s ...

Perspective - What to expect from social in 2026 and the moves brands need to make now

The AdNews end-of-year Perspectives, looking back at 2025 and forward to next year. Veronica Cremen, Managing Director, ...

Perspective - In 2026, let’s lead with intent, build with trust and compete with capability

Rising production pressures and stretched teams threatened to flatten ideas, making distinctiveness harder to achieve. The ...

Perspective - Outcomes will become TV’s main currency in 2026

For decades, TV has been sold on audience delivery. The size of the crowd was the determinant of value and ultimately, the ...

Perspective - Beyond the hype: Engineering real intelligence

It’s less about the magic trick and more about the thoughtful engineering that makes the magic happen, consistently and at scale. By focusing on our own platforms, we’re not just using AI; we’re ...