Snow artist Simon Beck collaborated with perfume brand Creed to create an ephemeral snow design to promote its signature ...

Brands must adapt to a new reality as Indonesian consumers embrace value-driven shopping and cultural authenticity during ...

Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by ...

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...

Created to specifically encourage tourists from Australia, the campaign has been linked to everything from Kiwi immigration ...

W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip ...

The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness ...

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled ...

The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year ...

“You can’t win, so win," is the provocation offered by Nike’s new ad. Against the rollback (sorry, “sunsetting”) of DEI goals ...