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Deepfakes and AI scams test communicators’ ability to safeguard trust. Pre-bunking and literacy now matter as much as ...
Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.
Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and ...
Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as ...
Will the Promotion and Regulation of Online Gaming Bill, 2025 choke one of India’s most lucrative digital sectors, or set the ...
As AI reshapes search, brands must move past traditional SEO to engineer discoverability within AI-driven ecosystems and ...
As the holding group faces tightening margins worldwide, it launches a podcast network in India to test audio’s value in ...
As marketing demands speed and cohesion, hybrid agencies fuse strategy, creativity, and execution to deliver smarter, faster ...
As AI agents slash publisher traffic, the open web’s old economics collapse, forcing a rethink on content control and ...
From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink ...
Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s ...
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