WPP is expected to cut hundreds of jobs by the end of this year. Initially reported in AdAge, Campaign understands that the ...

London-based independent agency GentleForces has made its U.S. debut with new creative for lifestyle brand Shinola, following ...

With the 2026 FIFA World Cup Championship Final and tournament’s end just days away, Major League Soccer is assuring new and existing fans the action will continue. Ahead of its season return, the ...

Campaign has seen firsthand how emerging creatives have sparked change in the industry and shaped culture. Last year’s Spark ...

The FDA has proposed a new rule that would seek to eliminate the adequate provision guidance in pharma DTC ads.

Remember that ad? Neither do we. Today, memorability is the new performance advantage for brands. Recently, marketing leaders ...

Whether it’s been the summer heat, the crowded commutes to and from matches and watch parties or the drama both on and off ...

As fabricated, AI-generated clips of Taylor Swift’s wedding gain traction across social platforms and audio streaming giants ...

The ad industry is facing steady change, but this year’s 40 Over 40 class knows how to keep up. From creating data-driven ...

Partnering with creative agency Bindery, the Educational Testing Service (ETS) reframes its graduate school entrance exam as ...

A social media post from Pepsi about its Wild Cherry flavor is getting wild backlash, with critics accusing the brand of ...

This week’s Brand Brief is patriotic, chaotic, nostalgic and filled with food, finance and some fond farewells to beloved hit ...