In the first of a new series on leadership, the Secret Marketer argues that this solitude shouldn’t be viewed as a punishment ...

Nathan Ansell will take over from Andria Vidler in spring 2027, and joins the AA Council from July as president elect.

Consumers still trust search engines more than AI assistants. More than three quarters (77%) of online searchers say they ...

For the next edition of our Under The Spotlight series, profiling the great and good of marketing, L’Oréal’s Asmita Dubey ...

From M&M’s brand character getting its ad banned to a fully AI-run marketing team experiment, it’s been a busy week. Here is ...

We are still very much in the dark when it comes to understanding who is behind the work and if progress is being made from a ...

The yellow M&M character was found to be representative of a specific “less healthy” product, and therefore in breach of ...

Too many B2B brands play it safe and strip humour out of their marcomms - but this isn’t the signal of a serious brand that ...

While sponsorship might seem an “obvious” way to meet people where they are, striking the right balance between entertainment ...

As the beer giant returns to growth, the brand explains how its partnerships are connecting with evolving customer ...

The key to showing up in AI search results is a strong command of the 4Ps irrespective of category and which answer engine ...

Marketing Week has teamed up with the Advertising Association for a fourth year to spotlight organisations that have opened ...