From M&M’s brand character getting its ad banned to a fully AI-run marketing team experiment, it’s been a busy week. Here is ...

For the next edition of our Under The Spotlight series, profiling the great and good of marketing, L’Oréal’s Asmita Dubey ...

Senior marketing director for GB and Ireland, Elodie Peribere, is leaving the business after more than 20 years.

While sponsorship might seem an “obvious” way to meet people where they are, striking the right balance between entertainment ...

Too many B2B brands play it safe and strip humour out of their marcomms - but this isn’t the signal of a serious brand that ...

As the beer giant returns to growth, the brand explains how its partnerships are connecting with evolving customer ...

We are still very much in the dark when it comes to understanding who is behind the work and if progress is being made from a ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Marketing Week has teamed up with the Advertising Association for a fourth year to spotlight organisations that have opened ...

The key to showing up in AI search results is a strong command of the 4Ps irrespective of category and which answer engine ...

The yellow M&M character was found to be representative of a specific “less healthy” product, and therefore in breach of ...