In the first of a new series on leadership, the Secret Marketer argues that this solitude shouldn’t be viewed as a punishment ...

Nathan Ansell will take over from Andria Vidler in spring 2027, and joins the AA Council from July as president elect.

Consumers still trust search engines more than AI assistants. More than three quarters (77%) of online searchers say they ...

From M&M’s brand character getting its ad banned to a fully AI-run marketing team experiment, it’s been a busy week. Here is ...

For the next edition of our Under The Spotlight series, profiling the great and good of marketing, L’Oréal’s Asmita Dubey ...

Chad West is VP Marketing at Argent, the first smart wallet for DeFi and Web3. Prior to Argent, Chad was an early employee and Director of Global Marketing & Communications at Revolut, where he grew ...

Senior marketing director for GB and Ireland, Elodie Peribere, is leaving the business after more than 20 years.

While sponsorship might seem an “obvious” way to meet people where they are, striking the right balance between entertainment ...

Too many B2B brands play it safe and strip humour out of their marcomms - but this isn’t the signal of a serious brand that ...

As the beer giant returns to growth, the brand explains how its partnerships are connecting with evolving customer ...

We are still very much in the dark when it comes to understanding who is behind the work and if progress is being made from a ...