The programme is part of the Google News Initiative and aims to equip editorial teams with tools and workflows that use AI ...

Vikas Bansi on how Himalaya is blending tradition, tech, and trust to shape the new era of preventive wellness ...

As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s new initiative ...

The Procter & Gamble Company has announced that Shailesh Jejurikar, who is currently serving as the Chief Operating Officer, ...

Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and aspiration for platinum has helped get consumer traction, and more ...

Anandani outlined several tech-led initiatives across Kenvue’s portfolio. Neutrogena’s Skin360 uses AI to assess skin types and recommend products, while Johnson’s Baby gift boxes now come with AR ...

With SMBs accelerating their digital transformation, and e-commerce spending expected to surpass $140 billion in 2024, the challenge for young brands isn’t just visibility; it’s viability, say experts ...

Rasika Prashant, Co-founder and CMO of Tata Soulfull, laid out how the brand is redefining the rules of the FMCG scene at the e4m Health and Wellness Marketing Awards 2025. Tata Soulfull, the ...

Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth ...

Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how ...

The controversy started when lawmakers, cultural analysts, and artisans pointed out the striking resemblance between Prada’s runway sandals and traditional Kolhapuri chappals. While many expected the ...

Noida has installed its first Times Square-inspired anamorphic billboard in the heart of Sector 18. Positioned at one of the city's busiest commercial stretches, the digital hoarding is expected to ...