The Creative Impact track brings effectiveness to the heart of the sprawl that is the Cannes Lions Festival; in our new report, WARC’s editors bring you 10 effectiveness trends from advertising’s ...

While marketers and agencies trip over themselves trying to figure out what makes a platform’s algorithm tick, one industry stalwart argues that we should be running in the opposite direction to make ...

A recent study highlights the importance of integrating media and creative quality to enhance advertising effectiveness.

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

Retail media growth is moderating, suggesting the channel's push for brand budgets has yet to pay off.

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

The world’s best companies and campaigns for creativity, according to the WARC Creative 100.

Fairing research shows LLM-driven brand mentions rose to 21.2% of brands by Q4 2025. The data highlights multi-platform shopping behaviour, with Perplexity leading automotive and ChatGPT, Claude, and ...

TikTok US ad revenue is projected to reach $14.5bn in 2026 and grow to $16.7bn next year. The US will account for 38% of TikTok’s global ad revenue this year; However, US year-on-year growth trails ...

Global ad market set to grow 9.1% this year, a faster rate than the global economy and consumer spending. Experts say traditional planning approaches are no longer fit for purpose and must evolve to ...

The long-standing STP (Segmentation, Targeting, Positioning) model is flawed because it makes messaging the "supreme being of marketing", and favors messaging effectiveness over holistic brand ...

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms.