Sophia James made seven videos to promote her new song "So Unfair," and one of them inadvertently launched a trend.

Group 7 has become the new “it girl” on TikTok. The phenomenon began in mid-October, when singer Sophia James shared a series ...

A new TikTok trend has users identifying with "Group 7," thanks to an indie rock artist's mission to promote her new single.

TikTok users who came across the video quickly adopted their group seven status as a point of pride. “Group 7 is a group full ...

If you've been on TikTok lately, you've likely seen the Group 7 meme, and you'd be forgiven if you don't quite understand ...

This is what you need to know about the trend that everyone from actor Madelyn Cline to carmaker Hyundai is jumping on.

Singer-songwriter Sophia James tried to break through TikTok’s algorithm to boost her new song’s reach, but ended up creating ...

Algorithms, by their very nature, are made to be manipulated; it's just not easy to figure out, experts say. But one L.A.

A new trend is taking over TikTok, leaving For You Pages flooded with references to Group 7. What started as a creative ...

Because the premise was so simple, it spread fast. Folks stitched the video to announce their own membership, while others ...

I haven’t seen anything like this in awhile. It’s also immaculate marketing,” one TikTok user said about the group 7 craze.