Kelly believes this will become the new normality in college football, market correction could be coming soon.

The news comes after attempts to renegotiate his NIL went public, creating what essentially became an NFL-style holdout.

The Tennessee Volunteers have been in the headlines due to their back-and-forth with now-former starting quarterback Nico Iamaleava, who is officially in the college football transfer portal. Iamaleava tried to negotiate for more money before electing to enter the portal in hopes of a bigger deal elsewhere.