In a pioneering move to standardize and enhance digital marketing practices in India, Dharampal Satyapal Group (DS Group), a ...

Dharampal Satyapal Group and WPP Media have launched DCODE - The Guide to Digital Marketing to standardize digital practices ...

Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is ...

WPP Media has won the global media account for Mastercard in 70 markets globally. A source close to the matter told B&T the ...

In recent years, WPP Media China has achieved excellent results in supporting Chinese brands in their global expansion, ...

According to Shekhar Banerjee, chief client officer at Wavemaker (WPP Media), ad spending may get a bigger boost this year if ...

Nielsen originally launched its cloud-based approach in 2023 as part of a deal with another data clean room, Snowflake, enabling customers and their platforms to access its respondent-level audience ...

The move enables the data analytics company to address everything from media planning and targeting to optimization and ...

Marketing firm WPP Scangroup will lay off staff as it looks to further ‘right-size’ its operations for the future amid ...

Mastercard has appointed WPP to lead its media strategy, planning, and buying across more than 70 international markets.

WPP Media won Mastercard’s $180 million global media account from Carat. The gain follows WPP Media’s re-entry into the ...

In an attempt to bring greater structure to India’s fragmented digital advertising ecosystem, Dharampal Satyapal Group (DS ...