In a pioneering move to standardize and enhance digital marketing practices in India, Dharampal Satyapal Group (DS Group), a ...

Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is ...

WPP Media has won the global media account for Mastercard in 70 markets globally. A source close to the matter told B&T the ...

In recent years, WPP Media China has achieved excellent results in supporting Chinese brands in their global expansion, ...

Finance giant Mastercard has handed its global media account to WPP Media, in a move that will see it part ways with ...

Nielsen originally launched its cloud-based approach in 2023 as part of a deal with another data clean room, Snowflake, enabling customers and their platforms to access its respondent-level audience ...

Marketing firm WPP Scangroup will lay off staff as it looks to further ‘right-size’ its operations for the future amid ...

Mastercard has appointed WPP to lead its media strategy, planning, and buying across more than 70 international markets.

WPP Media won Mastercard’s $180 million global media account from Carat. The gain follows WPP Media’s re-entry into the ...

In an attempt to bring greater structure to India’s fragmented digital advertising ecosystem, Dharampal Satyapal Group (DS ...

Additionally, Ogilvy has been brought on board as Mastercard’s global community management partner, with responsibility for ...

Bacolod lone district Rep. Albee Benitez urged the Department of Justice (DOJ) to place under the whistleblower program ...