作为全球最具影响力的独立研究咨询公司之一，Forrester协助商业和技术领袖，推动以客户为中心的愿景、战略及执行力，由此驱动商业增长。

Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.

Forrester 作为全球最具影响力的独立研究咨询公司之一，提供与中国市场相关的研究洞察、市场趋势和最佳实践，例如：中国客户体验趋势、科技厂商在中国的本土化策略、中国科技市场展望等。

Forrester encourages technology vendors and agencies to brief our analysts when introducing a new product, changing a business model, or forming a partnership, merger, or acquisition.

Guide to learn how to leverage new or existing journey maps to spur investment and interest in CX, as well as boost performance.

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In this episode, Senior Analysts Alla Valente and Cody Scott walk through the new Forrester Continuous Risk Management Model, a more holistic and business-centric risk management approach.

Forrester (FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that …

Check out the 2025 agenda for Forrester's Technology & Innovation Summit. Learn about the keynotes, breakouts, special programs, and more!

According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and …