Oct 28, 2025 · A product positioning statement is a concise description of your product and its target audience. It explains how the product meets a specific need in the market.

Jun 5, 2024 · In this post, I’ll explain what a positioning statement is, outline exactly how to write a positioning statement (with advice from experts), and go over some real-life positioning …

Jan 28, 2024 · In this guide, we will demystify product positioning statements and provide tangible examples for crafting an effective statement.

Jun 10, 2024 · A positioning statement summarizes your product and how it fulfills the target audience’s needs. It defines how your product fits in the marketplace and how you better solve …

Learn how to craft an effective product positioning statement in just 4 steps that informs external messaging & drives internal alignment.

Oct 23, 2024 · Use these positioning statement examples and templates to craft a positioning statement that sets your business apart from your competitors.

Dec 8, 2023 · Get inspiration with 12 of the best positioning statement examples. A positioning statement is a description of your product and target audience and explains how it fills a …

Nov 18, 2025 · Geoffrey Moore’s positioning statement template from “Crossing the Chasm” solves this problem by forcing you to make explicit choices about who you serve, what …

Learn how to craft a winning product positioning statement that stands out and discover the key steps involved in developing an effective positioning statement.

Product positioning is a strategic activity that affects many business decisions, from your products, services, and company culture to the messages communicated to the market. It …