Digital Marketing News | Marketing Dive
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How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · That sunny disposition is reinforced through the brand’s social media presence, which shows Bubly cans interacting in dollhouse-like setups.A Bubly campaign from January centered on a novelty button that used LTE technology to deliver Bubly to consumers abstaining from alcohol for the month as part of Dry January.. Bubly Burst looks to firm up a positioning around fun without rewriting the ...
Coke bottles taste of dreams for latest experimental flavor
Aug 10, 2022 · Dive Brief: Coca-Cola announced the fourth and final product from its Creations platform for 2022, called Coca-Cola Dreamworld. The soda seeks to capture the taste of dreams and will be available in the U.S. and Canada starting Aug. 15, per a company release. The marketer will promote Dreamworld through a variety of digital and experiential activations.
Social Media Marketing News | Marketing Dive
4 days ago · Duolingo’s owl mascot plays ‘Squid Game’ with sprawling Netflix tie-up “Learn Korean or Else” unites the language-learning app with the streamer for out-of-home stunts and social content, including an interactive TikTok filter.
Burger wars: How Burger King's rivalry with McDonald's …
May 17, 2022 · For more than 60 years, McDonald's has held strong as an icon of America's post-war boom. As the world's largest fast food chain — a concept it pioneered — it influences how people around the world eat and live while maintaining a sizable lead over its competitors in number of locations, annual revenue and advertising spend.
Coca-Cola kicks off digitally driven World Cup campaign
Sep 1, 2022 · Dive Brief: Coca-Cola launched a campaign around the FIFA World Cup 2022, per details shared with Marketing Dive. The "Believing is Magic" campaign builds on the brand's "Real Magic" platform and features a 60-second hero film.
Ocean Spray reveals first major brand overhaul in 20-plus years
Jan 29, 2024 · Dive Brief: Ocean Spray Cranberries Inc. has refreshed its brand identity for the first time in more than two decades as it looks to highlight a "wildly uncommon" approach to culture, creative and connecting with consumers, per a press release. The brand worked with creative studio Stone Strategy & Design to update its system of designs and visuals, spanning logo, illustrations, tone of voice ...
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov 5, 2024 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the World Needs Now Is …
Snapchat bows new ad solutions with Disney, McDonald’s and …
Oct 10, 2024 · Dive Brief: Snapchat announced two new advertising solutions that take advantage of some of the social media platform’s most widely used spaces, according to a press release.The announcement was timed to Advertising Week New York.
Marketing playbook: Breaking down industry trends to follow in …
Jan 26, 2024 · Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers.