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Remember that old rhyme, "secrets secrets are no fun, secrets secrets can make your ads really good and make you a lot of money" Or something like that. We made this one for Curex. "If you suffer from allergies, you need to know this secret that allergists have been keeping from you.." This opener accomplishes two very important things in the first 3 seconds: 1.) calls out to the target market, people with allergies. If you don't have allergies, this isn't for you. 2.) creates curiosity. What's
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