Jangan buka usaha yang lagi hype, kecuali kamu paham strategi “Anti-Hype Positioning”. Kenapa? Karena bisnis yang lagi hype itu kelihatannya aman. Semua orang buka. Semua orang tertarik. Semua orang ikut. Tapi justru itu masalahnya! Pas market sudah rame, itu bukan tanda bisnis punya prospek bagus. Itu tanda kamu DATANG TERLAMBAT. Saat sesuatu lagi “hot”, biaya marketing naik, iklan makin mahal, kompetitor makin brutal, perang harga tak terhindarkan. Attention sudah overpriced! Kalau kamu ikut t
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Jangan buka usaha yang lagi hype, kecuali kamu paham strategi “Ant…
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With generative AI, don’t believe the hype (or the anti-hype) | IBM
With generative AI, don’t believe the hype (or the anti-hype) | IBM
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