The Chai Story | How tea became India's national drink
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YouTubeThe Plate India
The Chai Story | How tea became India's national drink
Chai is the drink that fuels India today. But just over a century ago, hardly anyone in India knew about tea, forget drinking it. So how did India go from ignorance and indifference to becoming one of the largest producers and consumers of tea in the world? Hint: It was the result of one of the greatest marketing campaigns the world has ever ...
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