Mast General Store History - Search Videos

Taking a walk through the Original Mast Store in Valle Crucis is like taking a walk back in time. ☺️ Since 1883, this store has served as a place for neighbors to gather and travelers to take respite on their journeys. While the people and places around it change, the Mast Store’s dedication to quality, service, and its community have been constant for more than 140 years. Drop in any time to stroll across these creaky floorboards and listen to the echoes of history. | Mast General Store

Taking a walk through the Original Mast Store in Valle Crucis is like t…

93.4K viewsMar 28, 2025

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This year, 2025, marks a milestone for the Mast Store. It has been 45 years since the Cooper family purchased and re-opened the Original Mast General Store in Historic Valle Crucis, ☺️ North Carolina. Lisa Cooper, John and Faye's daughter and current president of the organization, will be sharing her memories of growing up in the store over the next several weeks. We hope you enjoy her walk down Memory Lane and that you'll make your way out the country lane to visit with us in Valle Crucis soon.

This year, 2025, marks a milestone for the Mast Store. It has been 45 …

62.5K viewsMay 1, 2025

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Back in 1909, when the Mast Store Annex was constructed, it was a competitor of the Mast Store. The Watauga Supply Co., later the Valle Crucis Company, carried many of the same items found at the Mast Store, along with some that were not. In 1982, friends of the Coopers who owned the Annex at that time, presented them with an opportunity. First, the bridge was out and it was a 20-minute-plus drive to get to the Original Mast Store. Second, their friends wanted to open an “experiential candy stor

Back in 1909, when the Mast Store Annex was constructed, it was a c…

3.7K views11 months ago

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A new year offers the perfect opportunity to reflect on the foundation that has kept the Original Mast Store standing since 1883. Stacks of rock more than 100 years old provide support for a structure that’s weathered many a storm. Thanks to this sturdy foundation, the Mast Store has welcomed generations of guests from far and near. In its history of giving to partner organizations that provide basic human needs, conserve natural resources, preserve local landscapes, and enrich our lives through

A new year offers the perfect opportunity to reflect on the found…

47.6K viewsJan 21, 2025

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Have you HEARD about the Mast General Store? We’ll let the Original Store in Valle Crucis SPEAK for itself. See ya soon! ☺️ | Mast General Store

Have you HEARD about the Mast General Store? We’ll let the Origin…

132K views3 months ago

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Did you know that the Mast Family of Stores includes a gallery-inspired shop where EVERYTHING is made in America? 🇺🇸 Rivercross Made in USA, located just steps away from the Original Mast Store, is a terrific stop to find a gift or vacation memento on your next trip to Valle Crucis. Not only are all of its products made in the United States, but most are produced by artists and craftspeople who live in the Mast Store’s home region – some even just a few miles down the road! 🤩 Make your memori

Did you know that the Mast Family of Stores includes a gallery-inspir…

1.9K viewsJun 24, 2024

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If only these walls could talk… Or maybe if the shag carpet could! It was one thing when John and Faye Cooper purchased a century-old general store in the mountains of North Carolina hours away from their home, but it was another thing entirely to move their young family into an apartment above the store. Listen as Mast General Store President Lisa Cooper recounts tales of growing up in – or, more accurately, above – the Original Mast Store with her big brother and their parents. Lisa has seen t

If only these walls could talk… Or maybe if the shag carpet could! It …

16K views11 months ago

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Founded in 1913, Stanley has been there for generations of adventure…

536 viewsDec 14, 2024

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An American icon since 1865, Duck Head remains true to its roots by …

374 views5 months ago

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So much has happened to our mountains and the people who lov…

21K viewsOct 11, 2024

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