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McDonaldization
3:49
YouTubeSociology Live!
McDonaldization
McDonaldization is a concept written by George Ritzer in his 1993 book The McDonaldization of Society. There are four primary elements that comprise McDonaldization: Efficiency- finding the best or optimum means to an end. Calculability- The focus on quantity over quality. Predictability- Knowing what you are getting from one place to the next ...
334.4K viewsSep 28, 2015
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McDonaldization Theory of George Ritzer
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