Here’s why quitting alcohol is hard, and how to make it easy... You have to overcome: Years or decades of building your drinking habits Social pressures, and… Billions of marketing dollars inserting alcohol into every corner of modern life. It’s no wonder both AA & rehab have long-term success rates of under 10%. Fortunately, there’s a new, neuroscience-based approach proven in a University of Washington peer-reviewed controlled trial to reduce drinking by 98%. And what that study proved is that