Thai Life Insurance’s Unsung Hero Ad: A Heartwarming Tale
2:59
YouTubeContent First
Thai Life Insurance’s Unsung Hero Ad: A Heartwarming Tale
The "Unsung Hero" campaign by Thai Life Insurance, crafted with Ogilvy & Mather Bangkok, planned a shift from fear-driven insurance pitches to empathetic storytelling under the "Believe in Good" theme. The campaign sold hope via everyday kindness to highlight life's value, avoiding product details for emotional resonance. It shaped global ...
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Thai Life Insurance Ads
Have Another Good Cry With Thai Life Insurance's Latest Beautiful, Life-Affirming Ad
Have Another Good Cry With Thai Life Insurance's Latest Beautiful, Life-Affirming Ad
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Sadvertising: Heartwarming story from Thai Life Insurance - great campaign by Ogilvy
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TV.Ads on Instagram: "This emotional Thai Life Insurance commercial, “My Dad is a Liar,” tells the powerful story of a father who hides his struggles to protect his daughter’s happiness. The girl writes a letter calling him a liar—not out of anger, but love—revealing how he lies about having money, being strong, and not being tired. Flashbacks show the truth: he works tirelessly, goes hungry, and silently suffers to give her a better life. The ad ends with the profound message that real protecti
2:46
TV.Ads on Instagram: "This emotional Thai Life Insurance commercial, “My Dad is a Liar,” tells the powerful story of a father who hides his struggles to protect his daughter’s happiness. The girl writes a letter calling him a liar—not out of anger, but love—revealing how he lies about having money, being strong, and not being tired. Flashbacks show the truth: he works tirelessly, goes hungry, and silently suffers to give her a better life. The ad ends with the profound message that real protecti
Instagramtv.ads.shots
5.8K views5 months ago
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Thai Life Insurance’s Unsung Hero Ad: A Heartwarming Tale
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In 2014, Thai Life Insurance and Ogilvy & Mather Bangkok released the short-film commercial “Unsung Hero.” The purpose? To show that kindness, consistency and humility are far greater investments than mere profits. So what kind of impact am I making? Brand: @thailifeinsurance Agency: @ogilvybangkok | Marketing Mentor
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In 2014, Thai Life Insurance and Ogilvy & Mather Bangkok released the short-film commercial “Unsung Hero.” The purpose? To show that kindness, consistency and humility are far greater investments than mere profits. So what kind of impact am I making? Brand: @thailifeinsurance Agency: @ogilvybangkok | Marketing Mentor
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