Inside Tinder’s Pricing Playbook — Subscriptions, Boosts & Tests
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YouTubeSub Club by RevenueCat
Inside Tinder’s Pricing Playbook — Subscriptions, Boosts & Tests
💰 Tinder didn’t just set prices — it engineered them. In this clip, Ravi Mehta reveals how Tinder’s pricing evolved organically through experimentation: from Plus and Gold to Platinum and microtransactions like Boosts and Super Likes. 🔹 How Tinder “fit the demand curve” 🔹 The role of experimentation in pricing strategy 🔹 ...
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