The science behind the Impossible Burger
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YouTubeQuartz
The science behind the Impossible Burger
The Impossible Burger is a meatless hamburger, but it tastes, smells, and bleeds like a real beef patty. The secret ingredient? Neuroscience. Flavor scientist Celeste Holz-Schietinger asks "What makes meat, meat?" and interrogates how the brain associates a food with the eating of actual meat. Impossible burger set out to create this meat ...
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