Soulja Boy | Biography, Music & News | Billboard
Soulja Boy | Biography, Music & News | Billboard
Dec 7, 2021
billboard.com
In this flashback, Soulja Boy spoke about getting serious about his music career when he was around 14, and he explained that he started his SODMG record label and started uploading music on SoundClick. After gaining traction on the website and making money, Soulja Boy spoke about building a following on MySpace, getting money from his shows as an unsigned artist, and putting out "Crank That" independently. When it comes to "Crank That," Soulja Boy explained that he initially tricked people into
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suslyrics on Instagram: "This moment shows Soulja Boy breaking traditional rap norms by inserting self-promotion directly into the song. Mid-verse, he pauses the performance to shout out his own Twitter, turning the track into an unskippable ad. It felt intentional, bold, and self-aware, leaning into internet culture before it was standard. Behind the scenes, this reflects early social media hustle in hip hop. Artists were learning to monetize attention in real time, not just through music sales
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in 2018, soulja boy went on twitch to livestream music to fans. however, when fans started complaining about the music being too loud and asked him to turn it down, he grew frustrated and told the chat to turn their speakers down and stop complaining
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