ABCDEFGucci. Presenting the new customizable Gucci DIY collection in a campaign shot by Petra Collins. Championing the idea of self-expression, Ophidia totes and Ace Sneakers can be personalized in a diverse range of colors and leathers. Available exclusively on Gucci’s website and at the new Gucci Wooster space in New York. | Gucci
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Gucci Equilibrium: a new portal connecting people, planet and purpose. Designed for a global audience, it is part of a 10-year process plan to embed a comprehensive sustainability strategy into and around the brand, governed by a Culture of Purpose, Gucci’s mission to bring positive change in order to secure our collective future. ‘Environment’ a pillar of the Culture of Purpose explains how Gucci is committed to reducing its environmental impacts and is setting ambitious targets to create a new
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A contemporary idea of liberty brings to life Gucci Bamboo’s campaign by Alessandro Michele and directed by Glen Luchford. | Gucci
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Among the hybrid universe of ready-to-wear and accessories, combining the aesthetics of Creative Directors Demna Gvasalia from Balenciaga and Alessandro Michele from Gucci, emblematic styles come together to create The Hacker Project—appearing in a film by Harley Weir part of the Gucci Gift campaign. Discover more on.gucci.com/_TheHackerProject Music: ‘GUCCI’ Bree Runway, Maliibu Miitch (Cleveland Bell, Henry William Durham, Victor May, Brenda Wireko Mensah, Ricky Taylor) ©️ Musicworks (BMI) ©️
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The Hacker Project is a merging of codes from Balenciaga and Gucci. Signature designs from each house are blended to create a world of hybrid designs. | Gucci
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