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How Modelo Used Data to Become America’s Top Beer | WSJ The Economics Of
Modelo Especial is now America's top-selling beer, dethroning the longstanding king, Anheuser-Busch InBev’s Bud Light. While Bud Light has recently been subject to a culture-war storm, Modelo’s stratospheric rise has been building for years and is a product of savvy marketing – and a 2013 antitrust lawsuit. WSJ explains how the Mexican ...
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