FRSH walked into Shark Tank in 2024 with a bold ask: $200,000 for 5% equity—implying a $4 million valuation for their air freshener brand. Their pitch captured attention—but not from Mark Cuban. He dropped out early. Barbara Corcoran, however, saw the potential and offered $200,000 for 20% equity. The founders took the deal. By that point, Ride FRSH already had over 10,000 subscribers and licensing deals with big names like the NBA and SpongeBob. Since the show, their creative scents, unique des